mammography machine that would just installed, the latest technology, and it is full service. you can be diagnosed and treated there, not just shuffled through the system all over town. it is full service, and it is a combination of conventional medicine as well as any choice of eastern medicine to others. tavis: while we are on this, why be so public about your own battle, your own ordeal? and why step up in this way with the imaging center? >> i think it is a dubious honor to become a spokesperson for something like cancer. before betty ford, nobody spoke about breast cancer. the breast, in and of itself, women did not speak about their bodies. since then, we are more comfortable, but since then, cancer, the word, is terrifying.